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The ‘Born to be Wild’ License Plate, spearheaded by the Rocky Mountain Wolf Project, supports programs to prevent conflicts with gray wolves through non-lethal means. The $50 annual fee provides crucial funding to Colorado Parks & Wildlife for non-lethal conflict reduction programs and tools. The plate also supports research to make those tools more effective. By law, none of the money from license plate fees may be used for the lethal control of wolves or for compensation for wolf depredation.